{"id":12702,"date":"2017-04-13T15:46:13","date_gmt":"2017-04-13T15:46:13","guid":{"rendered":"https:\/\/nikwax.com\/de\/blog\/2017\/04\/13\/verkaufsunterstutzung-von-nikwax-fur-sie-marketing-pr\/"},"modified":"2024-10-16T07:56:43","modified_gmt":"2024-10-16T07:56:43","slug":"verkaufsunterstutzung-von-nikwax-fur-sie-marketing-pr","status":"publish","type":"post","link":"https:\/\/nikwax.com\/de\/blog\/2017\/04\/13\/verkaufsunterstutzung-von-nikwax-fur-sie-marketing-pr\/","title":{"rendered":"Verkaufsunterst\u00fctzung von Nikwax f\u00fcr Sie \u2013 Marketing &#038; PR"},"content":{"rendered":"<p>Marketingkampagnen zur F\u00f6rderung von Markenloyalit\u00e4t und Markenakzeptanz sind f\u00fcr den Gesch\u00e4ftserfolg besonders wichtig. Daher unterst\u00fctzen wir unsere H\u00e4ndler das ganze Jahr hindurch mit einem gut durchdachten Marketingplan, den wir Ihnen kurz vorstellen m\u00f6chten.<\/p>\n<p>Die Marke Nikwax kommt mit einer einzigartigen und \u00fcberzeugenden Story einher, branchenf\u00fchrenden \u201eFirst\u2019s\u201c (bahnbrechende Innovationen) und auch \u201eFirst\u2019s &amp; Only\u2019s\u201c (Innovationen, die bis heute noch ihresgleichen suchen). All dies kommunizieren wir gezielt mit ausgew\u00e4hlten Mediapartnern um sicherzustellen, dass Ihr Nikwax-Abverkauf gest\u00e4rkt und Ihre Kunden w\u00e4hrend des Jahres immer wieder zu Ihnen kommen, um Nachschub zu kaufen.<\/p>\n<p>Jede einzelne Marketingaktivit\u00e4t hat dieselbe Mission: den Endverbraucher \u00fcber unsere PFC-freien, nachhaltigen und wasserbasierenden Produkte aufzukl\u00e4ren, deren Anwendung von Nikwax-Produkten kinderleicht ist. Insbesondere wollen wir aber die \u201emehr als\u201c-Vorteile kommunizieren, die \u00fcber den offensichtlichen Verwendungszweck hinausgehen.<\/p>\n<p>Die Publikationen, in denen wir unsere Anzeigen schalten, suchen wir mit gro\u00dfer Sorgfalt aus, denn sie sollen zum einen einen hervorragenden Ruf haben, zum anderen sollen m\u00f6glichst viele Leser erreicht werden, die als Nikwax-Kunde in Frage kommen.<\/p>\n<p>Einige Beispiele unserer Anzeigenpartner in diesem Jahr sind:<\/p>\n<table border=\"0\" width=\"700\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td align=\"center\" valign=\"middle\" width=\"140\"><a href=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/panorama_2017-01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-743 aligncenter\" style=\"border: 1px solid #e3e3e3; box-shadow: unset !important; width: 130px; height: 173px;\" src=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/panorama_2017-01.jpg\" alt=\"panorama_2017-01\" width=\"130\" height=\"173\" \/><\/a><\/td>\n<td align=\"center\" valign=\"middle\" width=\"140\"><a href=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/alpinwelt_2016-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-741 aligncenter\" style=\"border: 1px solid #e3e3e3; box-shadow: unset !important; width: 130px; height: 173px;\" src=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/alpinwelt_2016-1.jpg\" alt=\"alpinwelt_2016-1\" width=\"130\" height=\"173\" \/><\/a><\/td>\n<td align=\"center\" valign=\"middle\" width=\"140\"><a href=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/djhextratour_2016-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-742 aligncenter\" style=\"border: 1px solid #e3e3e3; box-shadow: unset !important; width: 130px; height: 173px;\" src=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/djhextratour_2016-4.jpg\" alt=\"djhextratour_2016-4\" width=\"130\" height=\"173\" \/><\/a><\/td>\n<td align=\"center\" valign=\"middle\" width=\"140\"><a href=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/outdoormagazin_2017-02.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-715 aligncenter\" style=\"border: 1px solid #e3e3e3; box-shadow: unset !important; width: 130px; height: 173px;\" src=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/outdoormagazin_2017-02.jpg\" alt=\"outdoormagazin_2017-02\" width=\"130\" height=\"173\" \/><\/a><\/td>\n<td align=\"center\" valign=\"middle\" width=\"140\"><a href=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/bergsteiger_2017-04.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-713 aligncenter\" style=\"border: 1px solid #e3e3e3; box-shadow: unset !important; width: 130px; height: 173px;\" src=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/bergsteiger_2017-04.jpg\" alt=\"bergsteiger_2017-04\" width=\"130\" height=\"173\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"middle\" width=\"140\"><b>DAV Panorama:<\/b><br \/>\n 6 Anzeigen pro Jahr,<br \/>\n <b>Auflagenh\u00f6he:<\/b><br \/>\n 700.000<\/td>\n<td align=\"center\" valign=\"middle\" width=\"140\"><b>Alpinwelt:<\/b><br \/>\n 4 Anzeigen pro Jahr,<br \/>\n <b>Auflagenh\u00f6he:<\/b><br \/>\n 110.000<\/td>\n<td align=\"center\" valign=\"middle\" width=\"140\"><b>DJH Extratour:<\/b><br \/>\n 4 Anzeigen pro Jahr,<br \/>\n <b>Auflagenh\u00f6he:<\/b><br \/>\n 775.000<\/td>\n<td align=\"center\" valign=\"middle\" width=\"140\"><b>Outdoor Magazin:<\/b><br \/>\n 12 Anzeigen pro Jahr,<br \/>\n <b>Auflagenh\u00f6he:<\/b><br \/>\n 72.000<\/td>\n<td align=\"center\" valign=\"middle\" width=\"140\"><b>Bergsteiger:<\/b><br \/>\n 6 Anzeigen pro Jahr,<br \/>\n <b>Auflagenh\u00f6he:<\/b><br \/>\n 31.000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Ziel unserer Anzeigen ist, unsere Alleinstellungsmerkmale nachhaltig beim Leser zu platzieren, indem wir \u00fcber die einzigartigen Vorteile von Nikwax-Produkten sprechen. Unsere aktuelle Anzeigenkampagne sieht so aus:<\/p>\n<table border=\"0\" width=\"705\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td align=\"center\" valign=\"middle\" width=\"235\"><a href=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/advert_txtw.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-735\" style=\"border: 1px solid #e3e3e3 !important; box-shadow: unset !important; width: 150px; height: 196px;\" src=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/advert_txtw.jpg\" alt=\"advert_txtw\" width=\"150\" height=\"196\" \/><\/a><\/td>\n<td align=\"center\" valign=\"middle\" width=\"235\"><a href=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/advert_fwear.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-734\" style=\"border: 1px solid #e3e3e3 !important; box-shadow: unset !important; width: 150px; height: 196px;\" src=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/advert_fwear.jpg\" alt=\"advert_fwear\" width=\"150\" height=\"196\" \/><\/a><\/td>\n<td align=\"center\" valign=\"middle\" width=\"235\"><a href=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/advert_dwd.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-733\" style=\"border: 1px solid #e3e3e3 !important; box-shadow: unset !important; width: 150px; height: 196px;\" src=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/advert_dwd.jpg\" alt=\"advert_dwd\" width=\"150\" height=\"196\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" align=\"center\" valign=\"middle\" width=\"175\"><a href=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/advert_40years-de.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-732\" style=\"margin: 20px 0; border: 1px solid #e3e3e3 !important; box-shadow: unset !important; width: 151px; height: 566px;\" src=\"https:\/\/nikwax.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/advert_40years-de.jpg\" alt=\"advert_40years-de\" width=\"151\" height=\"566\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Um die erreichte Zielgruppe zus\u00e4tzlich zu vergr\u00f6\u00dfern, investieren wir neben unseren Anzeigenplatzierungen verst\u00e4rkt in PR-Aktivit\u00e4ten, u.a. in die Unterst\u00fctzung verschiedener Sport Events durch Gratisproben.<\/p>\n<p>Mit all diesen Marketingma\u00dfnahmen sind Nikwax-Produkte nicht nur supereinfach anzuwenden, sondern lassen sich auch supereinfach verkaufen, wenn die Marke Nikwax sichtbar genug gemacht wird \u2013 sowohl au\u00dferhalb Ihres Ladens als auch auf der Verkaufsfl\u00e4che an sich. So erinnert sich der Kunde sofort an die Marke und kauft erneut ein.<\/p>\n<p>Und zu guter Letzt: Die H\u00e4ndlersuchmaschine auf unserer Webseite \u2013 um es dem Kunden so einfach wie m\u00f6glich zu machen, ein Fachgesch\u00e4ft in seiner N\u00e4he zu finden, der Nikwax-Produkte f\u00fchrt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketingkampagnen zur F\u00f6rderung von Markenloyalit\u00e4t und Markenakzeptanz sind f\u00fcr den Gesch\u00e4ftserfolg besonders wichtig. Daher unterst\u00fctzen wir unsere H\u00e4ndler das ganze Jahr hindurch mit einem gut durchdachten Marketingplan, den wir Ihnen kurz vorstellen m\u00f6chten. Die Marke Nikwax kommt mit einer einzigartigen und \u00fcberzeugenden Story einher, branchenf\u00fchrenden \u201eFirst\u2019s\u201c (bahnbrechende Innovationen) und auch \u201eFirst\u2019s &amp; Only\u2019s\u201c (Innovationen, die&#8230;<\/p>\n","protected":false},"author":10,"featured_media":11973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[4005],"tags":[3703],"class_list":["post-12702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nikwax","tag-nikwax-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Verkaufsunterst\u00fctzung von Nikwax f\u00fcr Sie \u2013 Marketing &amp; PR - Nikwax Deutsch<\/title>\n<meta name=\"description\" content=\"Learn more about Verkaufsunterst\u00fctzung von Nikwax f\u00fcr Sie \u2013 Marketing &amp; 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