﻿{"id":10189,"date":"2025-02-28T16:29:43","date_gmt":"2025-02-28T16:29:43","guid":{"rendered":"https:\/\/nikwax.com\/en-us\/?page_id=10189"},"modified":"2025-03-04T22:07:19","modified_gmt":"2025-03-04T22:07:19","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/nikwax.com\/en-us\/who-we-are\/","title":{"rendered":"Who we are"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1696928552588{border-bottom-width: 35px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1696928726697{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;10857&#8243; img_size=&#8221;full&#8221; stretch_image=&#8221;&#8221; el_class=&#8221;hero-image&#8221; css=&#8221;.vc_custom_1741125935639{padding-top: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;featured-heading&#8221;]<\/p>\n<h3 style=\"text-align: center\">Who We Are<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Nikwax is the global leader in PFAS-free aftercare and industrial treatments for outdoor clothing and gear. We are the only aftercare company to have never used aerosols or fluorocarbons in our products, and to have fully balanced out our historical operational carbon emissions.<\/p>\n<p>Our story began in 1977 when Nick Brown, an avid walker, grew frustrated with waterproofing products that softened the leather of his walking boots, affecting their structural support. Fuelled by a passion for the outdoors and a desire for better gear care, Nick invented the first Nikwax product. This innovative solution not only preserved the waterproofness of his boots but also kept the materials strong and intact.<\/p>\n<p>In 2022, after 45 years of dedicated leadership, Nick transitioned Nikwax to an Employee Ownership Trust, marking a new chapter in our journey. Today, as a thriving employee-owned business, we continue to innovate in the development and production of sustainable outdoor gear care. Our commitment to protecting the environment is at the core of everything we do, from how we formulate our products to our operational practices and our partnerships with conservation charities.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;10193&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;10194&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1696928552588{border-bottom-width: 35px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1696928726697{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;10857&#8243; img_size=&#8221;full&#8221; stretch_image=&#8221;&#8221; el_class=&#8221;hero-image&#8221; css=&#8221;.vc_custom_1741125935639{padding-top: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;featured-heading&#8221;] Who We Are [\/vc_column_text][vc_column_text css=&#8221;&#8221;]Nikwax is the global leader in PFAS-free aftercare and industrial treatments for outdoor clothing and gear. We are the only aftercare company to have never used aerosols or fluorocarbons in our products, and to have&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"iawp_total_views":999,"footnotes":""},"class_list":["post-10189","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who we are - Nikwax NA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nikwax.com\/en-us\/who-we-are\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who we are - Nikwax NA\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=&#8221;.vc_custom_1696928552588{border-bottom-width: 35px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1696928726697{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;10857&#8243; img_size=&#8221;full&#8221; stretch_image=&#8221;&#8221; el_class=&#8221;hero-image&#8221; css=&#8221;.vc_custom_1741125935639{padding-top: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;featured-heading&#8221;] Who We Are [\/vc_column_text][vc_column_text css=&#8221;&#8221;]Nikwax is the global leader in PFAS-free aftercare and industrial treatments for outdoor clothing and gear. 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