{"id":10733,"date":"2025-03-04T19:25:10","date_gmt":"2025-03-04T19:25:10","guid":{"rendered":"https:\/\/nikwax.com\/en-us\/?page_id=10733"},"modified":"2025-11-05T16:29:20","modified_gmt":"2025-11-05T16:29:20","slug":"direct-dry","status":"publish","type":"page","link":"https:\/\/nikwax.com\/en-us\/industrial-solutions\/direct-dry\/","title":{"rendered":"Direct.Dry"},"content":{"rendered":"

[vc_row css=”.vc_custom_1740483798664{margin-bottom: 35px !important;}”][vc_column][vc_single_image image=”10785″ img_size=”full” stretch_image=”” el_class=”hero-image”][vc_column_text css=”” el_class=”hero-bottom”]<\/p>\n

Direct.Dry <\/strong><\/h1>\n
The award winning PFAS-Free factory-applied DWR from Nikwax.<\/p>\n
With the movement away from the use of PFAS in consumer products, outdoor clothing manufacturers are looking for a factory applied industrial DWR that can withstand the demands of outdoor consumers while eliminating persistent PFAS.<\/p>\n
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Nikwax has developed the solution with Direct.Dry, offering the additional reassurance that the DWR is easily renewable using trusted aftercare products which are available around the world.<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text css=””]Nikwax has developed the solution with Direct.Dry, offering the additional reassurance that the DWR is easily renewable using trusted aftercare products which are available around the world.<\/p>\n
\n
Nikwax Direct.Dry is a high-performance, durable, PFAS-free factory-applied DWR for synthetic outdoor fabrics.<\/li>\n
Dry achieves a extremely high rating of 95-100 on the AATCC 22 Spray Rating Test.<\/li>\n
High wash durability, staying at a rating of 95-100 after five washes.<\/li>\n
After 20 washes it maintains a rating of 80.<\/li>\n
Returns to 95-100 after being treated with Nikwax technical cleaners and waterproofers.<\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][vc_cta h2=”” h4=”Nikwax Direct.Dry is a high-performance, durable, PFAS-free factory-applied DWR for synthetic outdoor fabrics.” txt_align=”center” style=”outline” add_icon=”top” i_icon_fontawesome=”fas fa-tint” i_color=”turquoise” i_background_style=”rounded-less” i_background_color=”white” i_size=”lg” css=”” i_on_border=”true”][\/vc_cta][\/vc_column][vc_column width=”1\/4″][vc_cta h2=”” h4=”Direct.Dry achieves a extremely high rating of 95-100 on the AATCC 22 Spray Rating Test.” txt_align=”center” style=”outline” add_icon=”top” i_icon_fontawesome=”fas fa-tint” i_color=”turquoise” i_background_style=”rounded-less” i_background_color=”white” i_size=”lg” css=”” i_on_border=”true”][\/vc_cta][\/vc_column][vc_column width=”1\/4″][vc_cta h2=”” h4=”High wash durability, staying at a rating of 95-100 after five washes. After 20 washes it maintains a rating of 80.” txt_align=”center” style=”outline” add_icon=”top” i_icon_fontawesome=”fas fa-tint” i_color=”turquoise” i_background_style=”rounded-less” i_background_color=”white” i_size=”lg” css=”” i_on_border=”true”][\/vc_cta][\/vc_column][vc_column width=”1\/4″][vc_cta h2=”” h4=”Returns to 95-100 after being treated with Nikwax technical cleaners and waterproofers.” txt_align=”center” style=”outline” add_icon=”top” i_icon_fontawesome=”fas fa-tint” i_color=”turquoise” i_background_style=”rounded-less” i_background_color=”white” i_size=”lg” css=”” i_on_border=”true”][\/vc_cta][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=”https:\/\/www.youtube.com\/watch?v=WquVlthwNXM” css=””][vc_column_text css=””]We work with Brands and Manufactures to find the solution that is right for them.<\/p>\n
“Nikwax Direct.Dry enabled us to offer our customers a genuine alternative to conventional DWR treatments, providing them with a high-performing solution that aligns with the growing demand for environmentally responsible products<\/em>,” said Alex Lauver, Senior Director of Materials Innovations and Sustainability.<\/p>\n
If you are interested in finding out more about Nikwax Direct.Dry please email direct.dry@nikwax.com<\/a><\/h4>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1696581952123{margin-bottom: 4rem !important;background-color: #f4f4f4 !important;}”][vc_column][vc_column_text css=”” el_class=”featured-heading”]<\/p>\n
Our Product Areas<\/h3>\n
[\/vc_column_text][vc_row_inner equal_height=”yes” el_class=”product-area-cards”][vc_column_inner width=”1\/3″][vc_single_image image=”10790″ img_size=”full” onclick=”custom_link” link=”https:\/\/nikwax.com\/en-us\/industrial-solutions\/”][vc_column_text css=””]<\/p>\n
Industrial Solutions<\/h3>\n
[\/vc_column_text][vc_column_text css=””]PFAS-Free waterproofing solutions for outdoor and fashion clothing brands and manufacturers, commercial laundries, repair centers and much more.[\/vc_column_text][vc_btn title=”Learn more” style=”text-only” align=”left” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” css=”.vc_custom_1740652864820{margin-left: 0px !important;}” add_icon=”true” link=”url:https%3A%2F%2Fnikwax.com%2Fen-us%2Findustrial-solutions%2F|title:Waterproofing”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”10792″ img_size=”full” onclick=”custom_link” link=”https:\/\/nikwax.com\/en-us\/industrial-solutions\/direct-dry-down\/”][vc_column_text css=””]<\/p>\n
Direct.Dry Down<\/h3>\n
[\/vc_column_text][vc_column_text css=””]High performance, PFAS-free hydrophobic down fill from Nikwax. Used in multiple award-winning garments.[\/vc_column_text][vc_btn title=”Learn more” style=”text-only” align=”left” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” css=”.vc_custom_1741124918731{margin-left: 0px !important;}” add_icon=”true” link=”url:https%3A%2F%2Fnikwax.com%2Fen-us%2Findustrial-solutions%2Fdirect-dry-down%2F|title:Direct%20Dry%20Down”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”10748″ img_size=”full” onclick=”custom_link” link=”https:\/\/nikwax.com\/en-us\/industrial-solutions\/commercial-laundries\/”][vc_column_text css=””]<\/p>\n
Commercial Laundries<\/h3>\n
[\/vc_column_text][vc_column_text css=””]Cleaning and Waterproofing\u00a0 products and advice for commercial laundries, repair centres and businesses.[\/vc_column_text][vc_btn title=”Learn more” style=”text-only” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” css=”.vc_custom_1741123366362{margin-left: 0px !important;}” add_icon=”true” link=”url:https%3A%2F%2Fnikwax.com%2Fen-us%2Findustrial-solutions%2Fcommercial-laundries%2F|title:Directional%20Textiles”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"
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[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":10729,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"iawp_total_views":587,"footnotes":""},"class_list":["post-10733","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDirect.Dry - Nikwax NA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nikwax.com\/en-us\/industrial-solutions\/direct-dry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct.Dry - Nikwax NA\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=”.vc_custom_1740483798664{margin-bottom: 35px !important;}”][vc_column][vc_single_image image=”10785″ img_size=”full” stretch_image=”” el_class=”hero-image”][vc_column_text css=”” el_class=”hero-bottom”] Direct.Dry The award winning PFAS-Free factory-applied DWR from Nikwax. 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