﻿{"id":10768,"date":"2025-03-04T19:25:20","date_gmt":"2025-03-04T19:25:20","guid":{"rendered":"https:\/\/nikwax.com\/en-us\/?page_id=10768"},"modified":"2025-03-04T21:49:40","modified_gmt":"2025-03-04T21:49:40","slug":"direct-dry-down","status":"publish","type":"page","link":"https:\/\/nikwax.com\/en-us\/industrial-solutions\/direct-dry-down\/","title":{"rendered":"Direct.Dry Down"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1740481824499{margin-bottom: 35px !important;}&#8221;][vc_column][vc_single_image image=&#8221;10793&#8243; img_size=&#8221;full&#8221; stretch_image=&#8221;&#8221; el_class=&#8221;hero-image&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;hero-bottom&#8221;]<\/p>\n<h1 style=\"text-align: center\"><strong>Direct.Dry Down <\/strong><\/h1>\n<p style=\"text-align: center\">High performance, PFAS-free hydrophobic down fill from Nikwax. Used in multiple award-winning garments.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<strong>Experience Unmatched Performance: <\/strong>Nikwax is proud to introduce our latest innovation: the Direct.Dry Down range. Designed for adventurers who seek warmth without compromise, our hydrophobic down is available in a choice of 3 levels of performance. Ensuring brands can offer their customers the highest performance in PFAS-Free so that they stay comfortable, dry, and ready for whatever nature throws at you.<\/p>\n<p><strong>A choice of 3 levels of performance:<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1740648147201{border: 3px solid #F0F0F0 !important;}&#8221;][vc_single_image image=&#8221;10760&#8243; img_size=&#8221;&#8221; stretch_image=&#8221;&#8221;][vc_column_text css=&#8221;.vc_custom_1740648115567{border-color: #F0F0F0 !important;}&#8221;]<\/p>\n<div class=\"vc_cta3_content-container\">\n<div class=\"vc_cta3-content\">\n<header class=\"vc_cta3-content-header\">\n<h2 style=\"text-align: center\">DIRECT.DRY DOWN 1K<\/h2>\n<h4 style=\"text-align: center\">PFAS-Free Hydrophobic Down with up to 1,000-minute shake time. Suitable for both recycled, and virgin down. Suitable for all types of down.<\/h4>\n<\/header>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1740648270155{border: 3px solid #F0F0F0 !important;}&#8221;][vc_single_image image=&#8221;10761&#8243; img_size=&#8221;&#8221; stretch_image=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"vc_cta3_content-container\">\n<div class=\"vc_cta3-content\">\n<header class=\"vc_cta3-content-header\">\n<h2 style=\"text-align: center\">DIRECT.DRY DOWN 5K<\/h2>\n<h4 style=\"text-align: center\">PFAS-Free Hydrophobic Down with up to 5000-minute shake time on virgin duck and goose down.<\/h4>\n<\/header>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1740648478885{border: 3px solid #F0F0F0 !important;}&#8221;][vc_single_image image=&#8221;10762&#8243; img_size=&#8221;&#8221; stretch_image=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"vc_cta3_content-container\">\n<div class=\"vc_cta3-content\">\n<header class=\"vc_cta3-content-header\">\n<h2 style=\"text-align: center\">DIRECT.DRY DOWN 25K<\/h2>\n<h4 style=\"text-align: center\">PFAS-Free Hydrophobic down, with industry leading performance of up to 25,000-minute shake time, on virgin duck and goose down.<\/h4>\n<\/header>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][vc_column][vc_column_text css=&#8221;&#8221;]<strong>Nikwax Direct.Dry Down keeps users warm, dry, and comfortable across a variety of conditions, resisting wetness from rain, snow, condensation and extreme cold.<\/strong><\/p>\n<ul>\n<li><strong>Warmer:<\/strong> Insulation remains effective even after exposure to water for up to 14 days.<\/li>\n<li><strong>Safer:<\/strong> Made without PFAS or other harmful, environmentally persistent chemicals. Used only on RDS and GTDS virgin down or recycled down.<\/li>\n<li><strong>Drier:<\/strong> Absorbs 90% less water compared to untreated down.<\/li>\n<li><strong>Renewable:<\/strong> Designed for durability, especially when cared for with Nikwax Down Wash.Direct and Down Proof, available globally.<\/li>\n<li><strong>Performance:<\/strong> NHD-treated virgin down surpasses 25,000 minutes in the industry\u2019s IDFB 18a Shake Test*. 3 options available with options lasting up to 1,000 5,000 and 25,000 minutes on the shake test.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=&#8221;https:\/\/youtu.be\/aQ3ZHPO3-n8&#8243; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1740482371167{margin-bottom: 0px !important;}&#8221;]<strong>Trusted by leading outdoor brands:<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1698160872690{padding-right: 80px !important;padding-left: 80px !important;}&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-4&#8243;][vc_single_image image=&#8221;10774&#8243; img_size=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-4&#8243;][vc_single_image image=&#8221;10775&#8243; img_size=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-4&#8243;][vc_single_image image=&#8221;10776&#8243; img_size=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-4&#8243;][vc_single_image image=&#8221;10777&#8243; img_size=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-4&#8243;][vc_single_image image=&#8221;10778&#8243; img_size=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-4&#8243;][vc_single_image image=&#8221;10779&#8243; img_size=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]With the movement away from the use of PFAS in consumer products, outdoor clothing manufacturers are looking for a factory applied industrial DWR that can withstand the demands of outdoor consumers while eliminating persistent PFAS. Nikwax has led the way in PFAS-free aftercare since 1977. We\u2019ve been making world leading hydrophobic down since 2015.<\/p>\n<h4>If you are interested in finding out more about Nikwax Direct.Dry Down please email <a href=\"mailto:directdrydown@nikwax.com\">directdrydown@nikwax.com<\/a><\/h4>\n<p>*Standard Down lasts a maximum of 20 minutes shake time. To be considered hydrophobic, treated down must reach a minimum of just 40 minutes shake time.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1696581952123{margin-bottom: 4rem !important;background-color: #f4f4f4 !important;}&#8221;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;featured-heading&#8221;]<\/p>\n<h3 style=\"text-align: center\">Our Product Areas<\/h3>\n<p>[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; el_class=&#8221;product-area-cards&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;10790&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/nikwax.com\/en-us\/industrial-solutions\/&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Industrial Solutions<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]PFAS-Free waterproofing solutions for outdoor and fashion clothing brands and manufacturers, commercial laundries, repair centres and much more.[\/vc_column_text][vc_btn title=&#8221;Learn more&#8221; style=&#8221;text-only&#8221; align=&#8221;left&#8221; i_align=&#8221;right&#8221; i_icon_fontawesome=&#8221;fas fa-chevron-right&#8221; css=&#8221;.vc_custom_1740652864820{margin-left: 0px !important;}&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fnikwax.com%2Fen-us%2Findustrial-solutions%2F|title:Waterproofing&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;10788&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/nikwax.com\/en-us\/industrial-solutions\/direct-dry\/&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Direct.Dry<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The world\u2019s best performing, PFAS-free, waterproof down.[\/vc_column_text][vc_btn title=&#8221;Learn more&#8221; style=&#8221;text-only&#8221; align=&#8221;left&#8221; i_align=&#8221;right&#8221; i_icon_fontawesome=&#8221;fas fa-chevron-right&#8221; css=&#8221;.vc_custom_1740657040937{margin-left: 0px !important;}&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fnikwax.com%2Fen-us%2Findustrial-solutions%2Fdirect-dry%2F|title:Direct.Dry&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;10748&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/nikwax.com\/en-us\/industrial-solutions\/commercial-laundries\/&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Commercial Laundries<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Cleaning and Waterproofing\u00a0 products and advice for commercial laundries, repair centres and businesses.[\/vc_column_text][vc_btn title=&#8221;Learn more&#8221; style=&#8221;text-only&#8221; i_align=&#8221;right&#8221; i_icon_fontawesome=&#8221;fas fa-chevron-right&#8221; css=&#8221;.vc_custom_1741124977518{margin-left: 0px !important;}&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fnikwax.com%2Fen-us%2Findustrial-solutions%2Fcommercial-laundries%2F|title:Commercial%20Laundries&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1740481824499{margin-bottom: 35px !important;}&#8221;][vc_column][vc_single_image image=&#8221;10793&#8243; img_size=&#8221;full&#8221; stretch_image=&#8221;&#8221; el_class=&#8221;hero-image&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;hero-bottom&#8221;] Direct.Dry Down High performance, PFAS-free hydrophobic down fill from Nikwax. Used in multiple award-winning garments. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]Experience Unmatched Performance: Nikwax is proud to introduce our latest innovation: the Direct.Dry Down range. Designed for adventurers who seek warmth without compromise, our hydrophobic down is available in&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":10729,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"iawp_total_views":180,"footnotes":""},"class_list":["post-10768","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Direct.Dry Down - Nikwax NA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nikwax.com\/en-us\/industrial-solutions\/direct-dry-down\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct.Dry Down - Nikwax NA\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=&#8221;.vc_custom_1740481824499{margin-bottom: 35px !important;}&#8221;][vc_column][vc_single_image image=&#8221;10793&#8243; img_size=&#8221;full&#8221; stretch_image=&#8221;&#8221; el_class=&#8221;hero-image&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;hero-bottom&#8221;] Direct.Dry Down High performance, PFAS-free hydrophobic down fill from Nikwax. 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