﻿{"id":1394,"date":"2013-08-30T17:10:41","date_gmt":"2013-08-30T17:10:41","guid":{"rendered":"http:\/\/nikwax.wordpress.com\/?p=1394"},"modified":"2024-10-24T09:46:37","modified_gmt":"2024-10-24T08:46:37","slug":"back-to-school-lessons-in-responsible-thriftiness","status":"publish","type":"post","link":"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/","title":{"rendered":"Back to School Lessons in Responsible Thriftiness"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/nikwax.files.wordpress.com\/2013\/08\/back-to-school-photos.jpg?w=611\" alt=\"Back-to-School-photos\" class=\"wp-image-1395\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-left\"><\/p>\n\n\n\n<p class=\"has-text-align-left\">Every good parent knows that raising respectable, upstanding children requires love, integrity and the periodic dose of deceit. Marketing, peer comparisons and shiny, new things influence kids, just as they do adults. This is extraordinarily evident during this period that retailers like to call Back to School.<\/p>\n\n\n\n<p>To hear J.C. Penny tell it, everyone needs a new everything before that first recess bell rings in the classroom.<\/p>\n\n\n\n<p>We at Nikwax welcome all kids \u2013 young and old \u2013 to be part of the environmental and social solution by investing in the longevity of our purchases. We are proud to be 100% fluorochemical free, thereby providing safe alternatives for your in-home cleaning and waterproofing. With so many formulas to choose from in the Nikwax line-up, your biggest challenge to keeping your kids\u2019 outdoor gear in good shape will be how fast those little people tend to grow. Buy less, experience more. <i><\/i><\/p>\n\n\n\n<p>And in case you need a little help imparting that lesson, read on:<\/p>\n\n\n\n<p><strong>Exhibit A: What once was old is new again.<\/strong><\/p>\n\n\n\n<p><em>Aliases: Hand-me-downs, older sister\/brother\u2019s stuff, re-runs, saving money<\/em><\/p>\n\n\n\n<p><strong>Teachable moment:<\/strong> Look! You finally get to own the rain jacket you always used to \u201cborrow\u201d from your older sister. It\u2019s all yours and she\u2019ll have to ask you if she can borrow it now.<\/p>\n\n\n\n<p><strong>What kids hear:<\/strong> Take your sister\u2019s gnarly old slicker. You\u2019ll never have anything nice.<\/p>\n\n\n\n<p><strong>Positive spin:<\/strong> Restore the piece with some Nikwax gear rehab (we suggest Tech Wash and waterproofing), and then customize it somehow. Sew a sweet patch on it. Write the new owner\u2019s name in permanent marker on the inside. If all else fails, pull a \u201cPortlandia\u201d and put a bird on it.<\/p>\n\n\n\n<p><strong>Lesson learned:<\/strong> Dignity is not found in amassing \u201cstuff,\u201d it\u2019s found in honoring everyone and everything around you. Reusing and repurposing should be the norm, not the exception.<\/p>\n\n\n\n<p><strong>Exhibit B: Yes, dear, of course your beloved [insert item here] is still good.<\/strong><\/p>\n\n\n\n<p><strong>Teachable moment:<\/strong> If you want [item] to last, you need to care for it. Just like you need to feed Mrs. Goldfish so she stays alive, it\u2019s important to take care of your things if you want them to continue to work.<\/p>\n\n\n\n<p><strong>What kids hear:<\/strong> If something isn\u2019t working mom or dad will fix it.<\/p>\n\n\n\n<p><strong>Positive spin:<\/strong> If you want a puppy, you\u2019re going to have to show me that you can take care of the things you already have. Specifically, please show me that you know how to use the washing machine and how to read your clothing tags.<\/p>\n\n\n\n<p><strong>Lesson learned: <\/strong>It\u2019s easier, less expensive and far less wasteful to care for something well, than to replace it with something new.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every good parent knows that raising respectable, upstanding children requires love, integrity and the periodic dose of deceit. Marketing, peer comparisons and shiny, new things influence kids, just as they do adults. This is extraordinarily evident during this period that retailers like to call Back to School. To hear J.C. Penny tell it, everyone needs&#8230;<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":24,"footnotes":""},"categories":[115,101,2433,2376],"tags":[2659,105,2420,2421,193,111],"class_list":["post-1394","post","type-post","status-publish","format-standard","hentry","category-environmental","category-gear-care","category-kids-family","category-stories","tag-back-to-school","tag-nikwax","tag-reduce","tag-reuse","tag-tech-wash","tag-waterproofing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Back to School Lessons in Responsible Thriftiness - Nikwax NA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back to School Lessons in Responsible Thriftiness - Nikwax NA\" \/>\n<meta property=\"og:description\" content=\"Every good parent knows that raising respectable, upstanding children requires love, integrity and the periodic dose of deceit. Marketing, peer comparisons and shiny, new things influence kids, just as they do adults. This is extraordinarily evident during this period that retailers like to call Back to School. To hear J.C. Penny tell it, everyone needs...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/\" \/>\n<meta property=\"og:site_name\" content=\"Nikwax NA\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-30T17:10:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-24T08:46:37+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/nikwax.files.wordpress.com\/2013\/08\/back-to-school-photos.jpg?w=611\" \/>\n<meta name=\"author\" content=\"Heidi Allen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heidi Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/\"},\"author\":{\"name\":\"Heidi Allen\",\"@id\":\"https:\/\/nikwax.com\/en-us\/#\/schema\/person\/dbd090f84780234eaadb61c5b44496e2\"},\"headline\":\"Back to School Lessons in Responsible Thriftiness\",\"datePublished\":\"2013-08-30T17:10:41+00:00\",\"dateModified\":\"2024-10-24T08:46:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/\"},\"wordCount\":461,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nikwax.com\/en-us\/#organization\"},\"image\":{\"@id\":\"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/nikwax.files.wordpress.com\/2013\/08\/back-to-school-photos.jpg?w=611\",\"keywords\":[\"back to school\",\"nikwax\",\"Reduce\",\"Reuse\",\"Tech Wash\",\"waterproofing\"],\"articleSection\":[\"Environmental\",\"Gear Care\",\"Kids &amp; Family\",\"Stories\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/\",\"url\":\"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/\",\"name\":\"Back to School Lessons in Responsible Thriftiness - Nikwax NA\",\"isPartOf\":{\"@id\":\"https:\/\/nikwax.com\/en-us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/nikwax.files.wordpress.com\/2013\/08\/back-to-school-photos.jpg?w=611\",\"datePublished\":\"2013-08-30T17:10:41+00:00\",\"dateModified\":\"2024-10-24T08:46:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/#primaryimage\",\"url\":\"http:\/\/nikwax.files.wordpress.com\/2013\/08\/back-to-school-photos.jpg?w=611\",\"contentUrl\":\"http:\/\/nikwax.files.wordpress.com\/2013\/08\/back-to-school-photos.jpg?w=611\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nikwax.com\/en-us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Back to School Lessons in Responsible Thriftiness\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nikwax.com\/en-us\/#website\",\"url\":\"https:\/\/nikwax.com\/en-us\/\",\"name\":\"Nikwax NA\",\"description\":\"Nikwax\",\"publisher\":{\"@id\":\"https:\/\/nikwax.com\/en-us\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nikwax.com\/en-us\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/nikwax.com\/en-us\/#organization\",\"name\":\"Nikwax NA\",\"url\":\"https:\/\/nikwax.com\/en-us\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nikwax.com\/en-us\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/nikwax.com\/en-us\/wp-content\/uploads\/sites\/2\/2023\/10\/logo.png\",\"contentUrl\":\"https:\/\/nikwax.com\/en-us\/wp-content\/uploads\/sites\/2\/2023\/10\/logo.png\",\"width\":153,\"height\":161,\"caption\":\"Nikwax NA\"},\"image\":{\"@id\":\"https:\/\/nikwax.com\/en-us\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/nikwax.com\/en-us\/#\/schema\/person\/dbd090f84780234eaadb61c5b44496e2\",\"name\":\"Heidi Allen\",\"sameAs\":[\"https:\/\/nikwax.com\/en-us\/\"],\"url\":\"https:\/\/nikwax.com\/en-us\/posts\/author\/heidia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Back to School Lessons in Responsible Thriftiness - Nikwax NA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/","og_locale":"en_US","og_type":"article","og_title":"Back to School Lessons in Responsible Thriftiness - Nikwax NA","og_description":"Every good parent knows that raising respectable, upstanding children requires love, integrity and the periodic dose of deceit. Marketing, peer comparisons and shiny, new things influence kids, just as they do adults. This is extraordinarily evident during this period that retailers like to call Back to School. To hear J.C. Penny tell it, everyone needs...","og_url":"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/","og_site_name":"Nikwax NA","article_published_time":"2013-08-30T17:10:41+00:00","article_modified_time":"2024-10-24T08:46:37+00:00","og_image":[{"url":"http:\/\/nikwax.files.wordpress.com\/2013\/08\/back-to-school-photos.jpg?w=611","type":"","width":"","height":""}],"author":"Heidi Allen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Heidi Allen","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/#article","isPartOf":{"@id":"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/"},"author":{"name":"Heidi Allen","@id":"https:\/\/nikwax.com\/en-us\/#\/schema\/person\/dbd090f84780234eaadb61c5b44496e2"},"headline":"Back to School Lessons in Responsible Thriftiness","datePublished":"2013-08-30T17:10:41+00:00","dateModified":"2024-10-24T08:46:37+00:00","mainEntityOfPage":{"@id":"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/"},"wordCount":461,"commentCount":0,"publisher":{"@id":"https:\/\/nikwax.com\/en-us\/#organization"},"image":{"@id":"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/#primaryimage"},"thumbnailUrl":"http:\/\/nikwax.files.wordpress.com\/2013\/08\/back-to-school-photos.jpg?w=611","keywords":["back to school","nikwax","Reduce","Reuse","Tech Wash","waterproofing"],"articleSection":["Environmental","Gear Care","Kids &amp; Family","Stories"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/","url":"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/","name":"Back to School Lessons in Responsible Thriftiness - Nikwax NA","isPartOf":{"@id":"https:\/\/nikwax.com\/en-us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/#primaryimage"},"image":{"@id":"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/#primaryimage"},"thumbnailUrl":"http:\/\/nikwax.files.wordpress.com\/2013\/08\/back-to-school-photos.jpg?w=611","datePublished":"2013-08-30T17:10:41+00:00","dateModified":"2024-10-24T08:46:37+00:00","breadcrumb":{"@id":"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/#primaryimage","url":"http:\/\/nikwax.files.wordpress.com\/2013\/08\/back-to-school-photos.jpg?w=611","contentUrl":"http:\/\/nikwax.files.wordpress.com\/2013\/08\/back-to-school-photos.jpg?w=611"},{"@type":"BreadcrumbList","@id":"https:\/\/nikwax.com\/en-us\/posts\/back-to-school-lessons-in-responsible-thriftiness\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nikwax.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"Back to School Lessons in Responsible Thriftiness"}]},{"@type":"WebSite","@id":"https:\/\/nikwax.com\/en-us\/#website","url":"https:\/\/nikwax.com\/en-us\/","name":"Nikwax NA","description":"Nikwax","publisher":{"@id":"https:\/\/nikwax.com\/en-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nikwax.com\/en-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nikwax.com\/en-us\/#organization","name":"Nikwax NA","url":"https:\/\/nikwax.com\/en-us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nikwax.com\/en-us\/#\/schema\/logo\/image\/","url":"https:\/\/nikwax.com\/en-us\/wp-content\/uploads\/sites\/2\/2023\/10\/logo.png","contentUrl":"https:\/\/nikwax.com\/en-us\/wp-content\/uploads\/sites\/2\/2023\/10\/logo.png","width":153,"height":161,"caption":"Nikwax NA"},"image":{"@id":"https:\/\/nikwax.com\/en-us\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/nikwax.com\/en-us\/#\/schema\/person\/dbd090f84780234eaadb61c5b44496e2","name":"Heidi Allen","sameAs":["https:\/\/nikwax.com\/en-us\/"],"url":"https:\/\/nikwax.com\/en-us\/posts\/author\/heidia\/"}]}},"_links":{"self":[{"href":"https:\/\/nikwax.com\/en-us\/wp-json\/wp\/v2\/posts\/1394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nikwax.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nikwax.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nikwax.com\/en-us\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/nikwax.com\/en-us\/wp-json\/wp\/v2\/comments?post=1394"}],"version-history":[{"count":1,"href":"https:\/\/nikwax.com\/en-us\/wp-json\/wp\/v2\/posts\/1394\/revisions"}],"predecessor-version":[{"id":9552,"href":"https:\/\/nikwax.com\/en-us\/wp-json\/wp\/v2\/posts\/1394\/revisions\/9552"}],"wp:attachment":[{"href":"https:\/\/nikwax.com\/en-us\/wp-json\/wp\/v2\/media?parent=1394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nikwax.com\/en-us\/wp-json\/wp\/v2\/categories?post=1394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nikwax.com\/en-us\/wp-json\/wp\/v2\/tags?post=1394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}