In January 2018 Nikwax exhibited at BETA (British Equine Trade association) to both support our distributers and to talk directly to our existing customers. This show is held at Birmingham’s NEC over 3 days with exhibitors from all over the world showcasing their new ranges ready for 2018/19.
Nikwax had a great stand showcasing our leather aftercare range, Rug Wash and Rug Proof. The show gave us a great opportunity to profile our equine products to the trade and consumers alike. We received lots of fantastic feedback from the equine brands and many commented how they have tried varied rug cleaning products but Nikwax Rug Wash and Rug Proof are their favourites on the market.
We also had a great night at the BETA award dinner, giving us a chance to catch up with customers, existing and new alike. This was held at the 8-acre National Motorcycle Museum in Birmingham, close to the NEC. It was great to see the up and coming talent in the equine industry being recognised and rewarded on the night. Brands were profiling incredible innovations for the next season. There was a strong sense of community within the industry, and it was fantastic to be a part of it. We look forward to BETA 2019!
By Paul Humphreys, Nikwax UK Sales.