During this challenging time, we are focusing on building a resource library to provide you with the marketing materials you need promote and sell Nikwax.
We’ve started by focusing on videos. We are building a library of simple videos showing the effect of our products, alongside simple ‘how to use’ videos.
Did you know:
- Videos help keep users on your website longer and also keep them more engaged. The average user spends 88% more time on a website with video (Forbes, 2018).
- 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision.
- 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018).
With so many more people working out at home it’s the perfect time to focus on our sweatproofing range. We are pleased to share a sweatproofing video with you, which explains and demonstrates the benefits of BaseWash® and BaseFresh® and which to use when.
We will keep building on this and hope to have a full library of assets in the coming months!